Privacy policy
Last updated: June 3, 2026
This Privacy Policy describes how AND Fashion Limited, trading as And Bride (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from andbride.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection and use of your information as described in this Privacy Policy.
If you do not agree, please do not use our Services.
1. Data Controller
The data controller responsible for your personal information is:
AND Fashion Limited
Trading as: And Bride
Registered Office: Unit H020, 3/F, Phase 2, Kwai Shing Industrial Building, 42-46 Tai Lin Pai Road, Kwai Chung, Hong Kong
Email: info@andbride.com
2. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on the Site with a revised “Last updated” date.
3. Personal Information We Collect
We collect personal information that you provide directly, including:
Contact details (name, address, email, phone number)
Order information (billing/shipping address, payment confirmation)
Account details (username, password)
Shopping activity (wishlist, cart, viewed items)
Customer support communications
We also automatically collect:
Device and browser information
IP address
Cookies and usage data
Interaction with ads and emails
We may also receive data from third parties such as Shopify and payment providers.
4. How We Use Your Information
We use your information to:
Process and fulfill orders
Manage your account
Provide customer support
Send transactional communications
Marketing and advertising
Fraud prevention and security
Improve website performance
5. Cookies
We use cookies to improve user experience and analytics.
For Shopify cookie details, see:
https://www.shopify.com/legal/cookies
You can disable cookies in your browser settings, but some features may not function properly.
6. Sharing of Personal Information
We may share your data with:
Service providers (Shopify, payment processors, logistics partners)
Marketing and analytics partners
Affiliates
Legal authorities when required by law
Business transfers (merger, acquisition, restructuring)
7. Data Retention
We retain your data only as long as necessary to:
Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements
8. Your Rights
Depending on your location, you may have rights to:
Access your personal data
Request deletion
Correct inaccurate data
Data portability
Restrict processing
Withdraw consent
Opt out of marketing
9. Security
We implement reasonable security measures but cannot guarantee absolute security.
10. Children’s Privacy
We do not knowingly collect data from individuals under 16 years old.
11. International Transfers
Your information may be processed outside your country, including in Hong Kong and the United States.
Where required, we use Standard Contractual Clauses or equivalent safeguards.
12. Contact Us
For privacy-related questions:
And Bride Legal Entity: AND Fashion Limited
Registered Office: Unit H020, 3/F, Phase 2, Kwai Shing Industrial Building, 42-46 Tai Lin Pai Road, Kwai Chung, Hong Kong
Customer Service Email: info@andbride.com
Telephone (Hong Kong): +852 5547 9258
International Telephone: +86 186 8842 4138
Operating Hours: Monday to Saturday, 9:00 AM – 6:00 PM (HKT)